Marketing Occupational Therapy: Everybody's Business

Abstract

Government reforms in the United Kingdom are introducing elements of choice and competition to the provision of health and social care. Responsibility for marketing occupational therapy rests with individual practitioners and managers through a client-centred approach to service delivery. There is a need for the profession to support the development of a range of marketing skills. This will equip services to manage more effectively with the uncertainties of the health care environment. It may be timely to consider a multiprofessional marketing approach with other allied health professionals in order to put the professions ahead in the market and able to seize opportunities for innovation.