The analysis of a group-mediated cognitive-behavioral corporate physical activity intervention

Abstract

OBJECTIVE: To describe and evaluate the use of a group-mediated cognitive behavioral (GMCB) exercise intervention approach within a corporate environment.

PARTICIPANTS: Twenty ( $n_{males}$ =17, $n_{females}$ =3) employees from two departments within a large Canadian resource company took part in the study. The average age was 43.50 years (SD=8.60, range=29 to 60) for males and 49.70 years (SD)=6.40, range=45 to 57) for females.

METHODS: A mixed methods case study approach was adopted to assess the response to and effectiveness of the GMCB program within a corporate setting. These included field notes, weekly fitness logs, anthropometric measurements, and end of program focus group sessions.

RESULTS: Qualitative measures pointed toward positive outcomes while quantitative results found significant decreases in body mass index, body fat percentage, and waist girth over the duration of the program. Descriptive statistics revealed an increase in exercise frequency and a strong preference for unstructured, group or mixed (i.e., group and individual) based activity during the program.

CONCLUSION: The GMCB protocol can be successful at encouraging physical fitness within a corporate environment with the potential to address other health and wellness issues and to aid in vocational team building.