Abstract
Development and commercialization activities for assistive devices and mainstream products are converging. Aging and disability demographics, rapid technical innovation, healthcare costs, intense market competition and public policy all drive this trend; while trans-generational design suggests new business strategies and product solutions. The university research community can play an important role in industry research and development activities leading to new products. Business is the gateway through which all new products enter the marketplace. University researchers are advised to engage business partners prior to the inception of their own research activities, and early in the corporate product development cycle. Successful university-business partnership requires that university researchers and other stakeholders recognize business' lead in product development and commercialization; and understand and practice business culture. University contributions may include: technical research and development; identification of customer and technology needs; product definition; prototype testing; product validation; clinical trials and external funding through grant activities. Five keys to successful university-business partnership are discussed.
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