Abstract
This paper titled ‘Official Statistics – a recognisable and enduring national resource’ focuses on the issues of branding and identity of Official Statistics in a whole of government context. It draws very specifically on the outcomes of a recently completed major review of the official statistical system in New Zealand. The initiatives arising out of this review, which are designed to improve and strengthen the governance, management and performance of this system, are outlined in the paper. The paper also discusses some challenges this may present for Statistics New Zealand regarding its own branding as a number of the key initiatives arising out of the review have, as a key objective, to differentiate and brand official statistics for all key stakeholders.
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