Marketing of statistical information and services

Abstract

An outline is given on new tendencies in Bulgarian State Statistics during the nation's transition to a market economy. The statistical information service is distinguished by the way it publicizes statistical data and by its thorough and current submission to public, Government, and social authorities.

The marketing of statistical information and services will play an important role in the evolution of State statistics.

All services are in principle free of charge, but attempts are being made to provide certain services against pay.

Marketing of statistical information and services is carried out in several ways:

a) assessment of needs for statistical information and services

b) segmenting of the marketplace;

c) organization of promotion and price policies

Modern collecting, compiling, processing and publishing of statistical data demand automated work stations (AWSS) which should be part of the METAINFORMATION SYSTEM of the CSO as well as of the Marketing Information System. The work stations will provide complete information on marketing of statistical information and services. This system should consist of four subsystems – for home information, outside information, marketing investigations, and analysis of complex information.