Abstract
We analyzed the data on the thoughts of designers and people surrounding designers. Qualitative approach using Pictorial KeyGraph was applied for analysis, for comparing these people, in face of the gaps of vocabularies. The results are implying that the designers concepts tend to be hidden to other sections in the company, and to people out side. However, the resented results also show the concepts shared by designers correspond to the essential common context of the products made from the company, i.e, the brand identity.
Get full access to this article
View all access options for this article.