User rating information on multiple predefined aspects gathered by hotel recommendation systems generally shows a deviation between the overall rating and detailed criteria ratings. In this study, to address this deviation, we proposed a novel hotel recommendation method that clusters users with different preferences into different groups using the K-means algorithm. Moreover, we allocated weights to different criteria and obtained a comprehensive score. A case study on actual data from Tripadvisor.com showed that compared with three other models, our proposed model demonstrated a more impressive performance. This research can offer advantages to hotel service providers and customers in terms of decision making.
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