Abstract
Over the last decade electronic publication generally, including electronic journals, has developed an ever more central role in communication. Yet, the printed serial publication is still a robust medium and a major source of expense for university libraries. In library and publishing practice old tensions over pricing and journal costs still remain and new business and operational models have yet to become embedded in practice. In this phase of publishing development outcomes are still uncertain. The paper reviews some of the stakeholder perspectives in the serials publishing environment. The economic theory may be clearer yet still has to be accepted by stakeholders. In the absence of simple solutions collaborative business models may offer progress. Assertiveness within the library community collectively on behalf of users can ensure that the vital role of the serial publication in scientific communication is maintained.