Abstract
Pricing is usually oriented to one or a few users per user agreement. The large potential audience of end-user professionals is still mostly an untapped market as is the broad use of information as a resource. Current pricing structures often make volume use by an organization, an unreasonably high cost process and a run-away expense item. Many end-users can be found when a total marketing approach alerts the management of users to the resulting potential benefits of innovation, productivity, quality and professional awareness. Pricing then can be adjusted for volume sale, thus lowering the cost of information to individual users. The true value of information to an organization becomes more apparent and the use of information services becomes a routine part of doing business with more reasonable costs.