Abstract
The resistance of business owners to accepting consultant advice is explored using the sciences of complexity and cognition. Of special interest are the psychological and creative processes underlying entrepreneurism. Hypothesis: during ‘crisis’ periods featuring innovation and growth, personal and business dynamics exhibit non-linear and mutually reinforcing characteristics. A two-pronged strategy for delivering technical assistance is proposed by applying ‘rational’ or ‘constructivist’ approaches depending on prevailing conditions (linear or non-linear) in the business.
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