Abstract
With our American penchant for ‘bigger and better’, the pressures of the working environment constantly tempt us, individually, to amplify successful ideas. The article examines the consequences of such actions and points out that it often leads to a distortion of human scale. Consequently, we find ourselves operating with magnitudes and scales which are no longer meaningful to human beings. Such an invidious distortion of scale is claimed to be bad design and can only cause technological alienation.
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