As cross-cultural studies become crucial to business enterprises and other societal organizations that compete internationally, this article assesses managerial outlook toward trust in China and Pakistan. Questionnaire data were collected from two separate groups, different in term of anthropogeography, culture and economy, so it was not surprising to find that these prospective managers also differ in their outlook toward trust. Also noted are, however, multiple significant similarities. The present study offers a refreshing approach to cross-cultural comparisons pertaining to trust. Based on the findings, the study also provides suggestions for management and practitioners and recommends new directions for future research.
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