Abstract
A paradigm change from mechanistic to humanistic management theories and practices is underway, exemplified in a shift from an economics oriented at the fictional homo oeconomicus towards novel models oriented at the real conditio humana. This methodological turn brings about both the opportunity and the necessity of re-orienting management theory as well as business education to the idea of human dignity, as was common in the long-tradition of moral economics from Plato up to Adam Smith. In order to contribute to this theoretical move, in its first part, this paper surveys important conceptions of dignity throughout the ages, and then, in the second part, discusses their implications for a future humanistic business education.