Qualitative research in information studies: a Malawian study

Abstract

Quantitative methodology dominates the thinking of students planning dissertations and theses to such an extent that there is a comparative neglect of alternative approaches. The potential of qualitative approaches to provide either an informed critique of quantitative data, or studies offering a much richer understanding of motivation and attitudes towards information, was tested during 1994 in a small qualitative study in two Malawian rural communities. Flexible, open interview schedules were devised for use with individuals and groups of information users and providers, and were tested in the field. The results of the fieldwork both confirmed and questioned earlier quantitative studies, and made possible a firm recommendation to the Malawi National Library Service (the local sponsor of the research). It is argued that the project is an effective model for practical, low-budget field research in information studies, showing that well-prepared investigators can make a worthwhile contribution to knowledge without automatically having to collect and process statistical data.