A considerable body of research has examined the association between self-presentation on social networking sites and personality in adults. Yet, there is a lack of corresponding research on adolescents as well as studies on alternative measures of personality traits of the self. The current study investigates, using a cross-sectional multi-method approach, whether adolescents present themselves according to their self-concept on Facebook, using a multi-dimensional perspective of self-concept, and whether a congruent self-presentation is associated with self-esteem. Adolescents aged 14–17 years (N = 143) were recruited through various online channels. Using multiple regression analysis, we found that overall adolescents’ self-presentation on Facebook reflects their reported self-concept facets. The evidence also suggests that there is a positive association between adolescents’ congruent self-presentation and self-esteem. The implications and future research directions with respect to self-presentation on Facebook in adolescence are discussed.
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