In this paper I consider the concept of responsibility within sustainable consumption. The paper was inspired by interviews with individuals engaged in community action for sustainability, where respondents held a rather individualistic conception of responsibility. In order to develop a deeper understanding of responsibility I compare sustainable consumption, environmental justice and ecological citizenship literatures. This leads me to develop a new conceptual framework which explains responsibility in relation to the ecological footprint. This framework recognises both the responsibility of the individual for sustainable practice and the limitations on individual action due to their context. It also allows for differentiation between individuals’ responsibilities given people's circumstances and their ability to engage with change.
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