Abstract
The process and criteria for freight modal choice behavior in Greece were investigated in research between 2004 and 2009. The work involved a large-scale survey of various freight transport actors in Greece; a full statistical analysis of the results and a presentation to determine priorities, preferences, and detailed rankings of mode choice criteria; and a modeling exercise to produce models that depict the mode choice behavior of Greek firms. This paper discusses the questionnaire survey, characteristics of the participating firms, the decision-making process used for choosing the mode of transport, and the criteria used for mode choice decision making in Greece. The results contain conclusions and data that can be used to describe mode choice behavior in freight transport not only in Greece but also in other countries. These are summarized as reliability and quality of transport services, transport cost, characteristics of the transport chain, and the prevailing governmental policy and its corresponding legal framework for operation of the transport market. A future paper will contain the results of the modeling exercise and the various models of freight mode choice behavior that were formed.
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