Mobility Management in Japan

Abstract

This study examined the history, current situation, and characteristics of mobility management (MM) in Japan and quantitatively analyzed the effectiveness of MM in Japan by extending a previous meta-analysis to include data until 2003. The most frequently used MM method in Japan involves travel feedback programs (TFPs). For the meta-analysis, all reports and research papers describing TFP implementations in Japan published in or before December 2005 were collected. Thirty-one cases of MM had been implemented in residential areas, schools, and workplaces. This study focused on TFPs implemented in residential areas, for which many reports and larger sample sizes exist. The analysis results indicate that TFPs in residential areas of Japan reduced car use by 7.3% to 19.1% and increased public transport use by 30.0% to 68.9% on average. Analysis of the effectiveness of TFP techniques indicated that goal setting leads to significant changes in travel behavior from car use to more sustainable transport.

Get full access to this article

View all access options for this article.

References

Jones

Encouraging Behavioural Change Through Marketing and Management: What Can Be Achieved? Presented at 10th International Conference on Travel Behaviour Research, Lucerne, Switzerland, 2003.

Brög

Individualized Marketing: Implications for TDM (CD-ROM). Presented at 77th Annual Meeting of the Transportation Research Board, Washington, D.C., 1998.

TravelSmart: A Cost-Effective Contribution to Transport Infrastructure. Department of Transport, Perth, Western Australia, 2000.

Ampt

, and Rooney

Reducing the Impact of the Car—A Sustainable Approach, Presented at 23rd Australasian Transport Forum, Perth, Australia, Sept. 29–Oct. 1, 1999.

Rose

, and Ampt

Travel Blending: An Australian Travel Awareness Initiative. Transportation Research D, Vol. 6, No. 2, 2001, pp. 95–110.

Taniguchi

, Hara

, Takano

, and Kagaya

Study of Traffic Environment Awareness Among Elementary Schoolers in Japan and a Program to Raise It. Proc., International Conference of Traffic and Transportation Studies, ( Wang

K. C. P.

, Xiao

, Nie

, and Yang

, eds.), Vol. 1 ASCE, Reston, Va., 2002, pp. 9–16.

Taniguchi

, Hara

, Takano

, Kagaya

, and Fujii

Psychological and Behavioral Effects of Travel Feedback Program for Travel Behavior Modification. In Transportation Research Record: Journal of the Transportation Research Board, No. 1839, Transportation Research Board of the National Academies, Washington, D.C., 2003, pp. 182–190.

Cairns

, Sloman

, Newson

, Anable

, Kikbride

, and Goodwin

Smarter Choices: Changing the Way We Travel. Department for Transport, London, 2004.

Fujii

, and Taniguchi

Reducing Family Car Use by Providing Travel Advice or Requesting Behavioral Plans: An Experimental Analysis of Travel Feedback Programs. Transportation Research D, Vol. 10, No. 5, 2005, pp. 385–393.

10.

Fujii

, and Taniguchi

Determinants of the Effectiveness of Travel Feedback Programs: A Review of Communicative Mobility Management Measures for Changing Travel Behavior in Japan. Transport Policy, Vol. 13, No. 5, 2006, pp. 339–348.

11.

Ampt

Voluntary Household Travel Behavior Change—Theory and Practice. Presented at 10th International Conference on Travel Behaviour Research, Lucerne, Switzerland, 2003.

12.

Gärling

, and Fujii

Travel Behavior Modification: Theories, Methods, and Program Resources. Presented at IATBR Conference, Kyoto, Japan, Aug. 16–20, 2006.

13.

Taniguchi

, and Fujii

Promoting Public Transport Using Marketing Techniques in Mobility Management and Verifying Their Quantitative Effects. Transportation, Vol. 34, 2007, pp. 37–49.

14.

Harata

, and Makimura

Approach for Smoother Transport in Europe and U.S.—Strategies for Sustainable Mobility (in Japanese). Road and Transportation Economics, Vol. 4, 1998, pp. 35–47.

15.

On a Preferable Mobility in Kinki Region (in Japanese). Kinki Regional Bureau of Transportation, Kinki, Japan, 2004.

16.

Committee of Mobility Management. A Hand Book of Mobility Management (in Japanese). Japanese Society of Civil Engineering, Tokyo, 2005.

17.

Taniguchi

, and Fujii

An Analysis of Effects on Workplace Mobility Management Targeting Commuter Transport (CD-ROM). Presented at 86th Annual Meeting of the Transportation Research Board, Washington, D.C., 2007.