Abstract
AIMS
This article focuses on the shortcomings of experimental outcome evaluations.
MATERIAL
The study uses two studies of the alcohol prevention program Prime for Life (PFL) to illustrate problems associated with a ‘one dimensional’ goal focus and how implementation may affect the efficiency of an intervention.
Results
As evidence based practice often fails to acknowledge the importance of context and implementation quality in its quest to find ‘what works’, it is argued in the article that a wider perspective on efficiency is needed in evaluations of alcohol prevention.
CONSLUSIONS
To be able to find out what works and during what circumstances, evaluators need to look for a wider set of traits that constitute effective interventions.
