An investigation was done of the relationship between scores on the Technical Orientation Scale and self-ratings of liking to be flattered among 103 working adults. As hypothesized, scores for technical orientation were negatively correlated with two self-report measures of liking to be flattered. Women had a significantly stronger rating for liking to be flattered. We conclude that a technical orientation may be a moderator variable for the potential of liking to be flattered.
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