201 college women's and 179 men's impressions of the Jackson-Timberlake Super Bowl incident were related to measures of benevolent sexism, hostile sexism, and erotophobia. For both women and men high benevolent sexism was correlated (.17–.24) to perceptions that the incident was degrading and that agents (e.g., MTV, NFL, Hollywood) other than the actors were responsible for the incident, whereas high erotophobia was correlated (.29–.39) to perceptions that the incident was degrading, attributable to others, and personally upsetting.
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