Nonconscious Idea Generation

Abstract

The recognition of the correct solution to a problem after a period when one is not actively searching for an answer is well documented. However, previous research has focused on problems an individual has not yet resolved. We presented a scenario in which 125 participants believed that they had completed a task and so had no reason to seek further solutions. To their surprise, after a period of distraction, we resumed the testing session. This novel method was combined with accurate recording of both response content and timing. The results from the second session displayed a remarkable similarity to those from the first, including an initial burst of ideas, allowing the inference that, even in the absence of a reason to seek solutions, a process of nonconscious idea generation might be operating.