Researchers examined the mean sum scores of 15 semantic differential scales to specify the evaluative index assigned to the term condom by 173 undergraduate students at a large public university. Of interest was whether evaluative indices were different for men and women, and for condom ever-users versus never-users. There was no sex difference in semantic evaluation of condom. However, the mean sum score of persons with prior condom experience reflected a significantly more positive rating compared to persons who were never-users. Because use of condoms is associated with an evaluative index that is statistically more favorable, encouraging sexually active young adults to try condoms may promote consistency of use, and thereby reduce undesired pregnancies and sexually transmitted infections.
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