A mail survey of a national random sample of 2,000 marketing managers was conducted. The data provided by 221 respondents were analyzed to assess the unidimensionality of the 21-item 1997 Organizational Learning Survey developed by Goh and Richards. A confirmatory factor analysis using LISREL 8.30 did not support the unidimensionality of the 21-item survey; however, unidimensionality was established for most of the dimensions. Managerial implications and directions for research were suggested.
Get full access to this article
View all access options for this article.
References
1.
AndersonJ. C.GerbingD. W. (1988) Structural equation modeling in practice: a review and recommended two-step approachPsychological Bulletin, 103, 411–423.
2.
ArgyrisC. (1999) On organizational learning. Malden, MA: Blackwell.
3.
BagozziR. P.YiY. (1988) On the evaluation of structural equation models. Journal of the Academy of Marketing Science, 16, 74–94.
4.
ByrneB. M. (1998) Structural equation modeling with LISREL, PRELIS, and SIMPLIS: basic concepts, applications, and programming. Mahwah, NJ: Erlbaum.
5.
ChurchillG. A.Jr. (1979) A paradigm for developing better measures of marketing constructs. Journal of Marketing Research, 16, 64–73.
6.
Easterby-SmithM. (1997) Disciplines of organizational learning: contributions and critiques. Human Relations, 50, 1085–1113.
7.
EskildsenJ. K.DahlgaardJ. J.NørgaardA. (1999) The impact of creativity and learning on business excellence. Total Quality Management, 10, S523–S530.
8.
GarvinD. A. (1993) Building a learning organization. Harvard Business Review, 71, 78–91.
9.
GerbingD. W.AndersonJ. C. (1984) On the meaning of within-factor correlated measurement errors. Journal of Consumer Research, 11, 572–580.
10.
GerbingD. W.AndersonJ. C. (1988) An updated paradigm for scale development incorporating unidimensionality and its assessment. Journal of Marketing Research, 25, 186–192.
11.
GohS. C. (1998) Toward a learning organization: the strategic building blocks. SAM Advanced Management Journal, Spring, 15–22.
12.
GohS. C.RichardsG. (1997) Benchmarking the learning capability of organizations. European Management Journal, 15, 575–583.
13.
HairJ. F.Jr.AndersonR. E.TathamR. L.BlackW. C. (1998) Multivariate data analysis. Englewood Cliffs, NJ: Prentice Hall.
14.
HattieJ. (1985) Methodology review: assessing unidimensionality of tests and items. Applied Psychological Measurement, 9, 139–164.
15.
HoelterJ. W. (1983) The analysis of covariance structures: goodness-of-fit indices. Sociological Methods and Research, 11, 325–344.
16.
HultG. T. M.HurleyR. F.GiuniperoL. C.NicholsE. L.Jr. (2000) Organizational learning in global purchasing: a model and test of internal users and corporate buyers. Decision Sciences, 31, 293–325.
17.
NevisE. C.DiBellaA. J.GouldJ. M. (1995) Understanding organizations as learning systems. Sloan Management Review, Winter, 73–85.
18.
PopperM.LipshitzR. (1998) Organizational learning mechanisms: a structural and cultural approach to organizational learning. Journal of Applied Behavioral Sciences, 34, 161–179.
SengeP. M. (1990) The leader's new work: building learning organizations. Sloan Management Review, Fall, 7–23.
21.
SinkulaJ. M.BakerW. E.NoordewierT. (1997) A framework for market-based organizational learning: linking values, knowledge, and behavior. Journal of the Academy of Marketing Science, 25, 305–318.
SteenkampJ. E. M.van TrijpH. C. M. (1991) The use of LISREL in validating marketing constructs. International Journal of Research in Marketing, 8, 283–299.