An analysis of letters placed in Mobile, Alabama and Sioux Falls, South Dakota (ns= 500 and 600) showed return rates among the several addresses were essentially uncorrelated (rs= −.11 to .08) so interpoll reliability is lacking.
Get full access to this article
View all access options for this article.
References
1.
BridgesF. S.AnzaloneD. A.RyanS. W.AnzaloneF. L. (2002) Extensions of the lost letter technique to divisive issues of Creationism, Darwinism, sex education, and gay and lesbian affiliations. Psychological Reports, 90, 391–400.
2.
DunnettC. W.GentM. (1977) Significance testing to establish equivalence between treatments, with special reference to data in the form of 2 ×2 tables. Biometrics, 33, 593–602.
3.
DunnettC. W.GentM. (1996) An alternative to the use of two-sided tests in clinical trials. Statistics in Medicine, 15, 1729–1738.
4.
MilgramS.MannL.HarterS. (1965) The lost-letter technique. Public Opinion Quarterly, 29, 437–438.