73% of survey respondents said television advisories of “mature subject matter” did not influence their decisions to view or not view programs. Among those influenced, younger respondents were significantly more likely than older respondents to say they would be more likely to watch a program with advisories. Men were significantly more likely than women to say they would watch a program with advisories. The survey was mailed to a random sample of 1,119 persons, and 568 were returned for a return rate of 51%.
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