An analysis of citations shows that the “visibility” of a productive experimental psychologist (Isidore Gormezano of the University of Iowa) differed substantially across four different “audiences.” These audiences were literature-users whose citations to his work were identified in the following sources: classical-conditioning chapters in psychology-of-learning textbooks; instrumental/operant-conditioning chapters in the same; publications scanned by the Social Science Citation Index; and those scanned by the Science Citation Index. Aspects of this audience-specific visibility are described and then are discussed in regard to the presumptive unitariness of scholarly reputation.
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