This paper reports the results of two surveys of female consumers in Florida to discover whether fashion leadership was associated with ethnocentrism or how consumers feel about purchasing foreign-made products. Age was uncorrelated with fashion leadership in each study and only weakly correlated with consumers' ethnocentrism in Study 1 (r = .12). In Study 1 (n = 641) there was no relationship between fashion leadership and consumers' ethnocentrism. In Study 2 (n = 286), the correlation was weak (r = −.21); greater fashion leadership was associated with lower opposition to buying imported products.
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