Data presented by Bundy, Zvonkovic, and Thompson (1997) are reanalyzed, using multivariate logit analysis. While results similar to those found in their bivariate analyses were obtained in multivariate analysis, greater confidence can be placed in the findings because of the additional controls used. Rates of reinforcement modeled on regular television programs do appear to be related strongly to appropriate types of parenting behavior, especially for noncontroversial programs.
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