“Indirect” suggestion is conceptualized in two distinct ways in the literature. From an Ericksonian perspective “indirect” suggestions are theoretically approached as suggestions which can circumvent the censorship of consciousness to reach the “unconscious” where they can activate dormant potentials. In contrast, from a research perspective “indirect” suggestion is operationally defined as a technique. Based on Ericksonian theory, it was claimed that “indirect” suggestion was more effective than traditional, “direct” suggestion. However, this claim could not be empirically substantiated. In this paper it is shown that the theoretical claim is based on questionable assumptions about the existence of the “unconscious” as a reified entity and about the direct and lineal influence of certain suggestions on this entity. Also, it is argued that traditional research strategies which emphasize strict controls are unable to verify or unambiguously refute the Ericksonian claim because these strategies are biased toward “direct” suggestion. Finally, the paper provides a different, contextual perspective on “indirect” suggestion, thereby placing the theoretical and experimental issues in a different context of meaning.
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