A state-wide random telephone survey of 225 adult Arkansans was conducted to assess name recognition and evaluations of political and nonpolitical personages. Analysis indicated that one of the more publicized and infamous names in political advertising, Willie Horton, was not recognized by most Arkansans. This raises questions as to the real influence of the Willie Horton advertisements and the rush to judgment of irreparable harm that many experts concluded as a result of the prison furlough advertisements.
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