Effect of Framing on Postdecisional Regret in Interpersonal and Noninterpersonal Situations

Abstract

The purpose of this study was to examine the 1982 prediction of Kahneman and Tversky that the regret associated with failures to act was less intense than the regret associated with failure of an action in interpersonal and noninterpersonal situations. Subjects were 58 university students. In the noninterpersonal situation, the result was consistent with the prediction; however, in the interpersonal situation, the result was not consistent with the prediction.