59 men and 108 women university students rated their first, middle, and last names on seven-point Likert scales. Also, they responded to the Coopersmith Self-esteem Inventory and the Crowne-Marlowe Social Desirability Scale. Analysis indicated significant sex differences only on the self-esteem measure. Both men and women who scored higher in self-esteem liked their first, middle, and last names better. Persons who had stronger preferences for their own first or last names tended to score higher on social desirability.
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BoshierR. (1968) Attitudes toward self and one's proper names. Journal of Individual Psychology, 24, 63–66.
