Abstract
This study applied concepts derived from previous research on causal attribution to a real-world event, Super Bowl XXII. 65 undergraduates responded to a four-item survey, which included questions on amount of the game seen, favorite team, why the victor won, and why the loser lost. The responses were then coded for attributional locus of causality and stability. Analysis of variance indicated that success was attributed to significantly more stable factors than failure although other expected effects for locus of causality and motivational bias were not obtained. The natural context and the use of questions regarding both success and failure were identified as methodological aspects with theoretical import, which was then discussed.
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