Reactance theory suggests that attempting to prevent alcohol consumption among underage college students will create reactance motivation and lead to increased drinking among such students. Since July of 1987, it has been illegal throughout the USA for those under 21 yr. of age to purchase alcohol. In a national sample of 3,375 college students during the 1987–1988 academic year, significantly more underage students were found to drink. This relationship is in marked contrast to the pattern documented by research extending back to the early 1950s and is interpreted as supporting reactance theory.
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