This study examined the effect of alternative scale formats on reporting of extreme attitudes on Liken scales of agreement. The formats were tested on samples of university students who responded to a set of statements about economic systems. In general, a two-stage format generated a greater percentage of extreme-position responses than did the common one-stage format, with a modified one-stage version falling in between.
Get full access to this article
View all access options for this article.
References
1.
AlbaumG.GoldenL.MurphyB.StrandskovJ. (1987) Likert scale and semantic differential: issues relevant to cross-cultural research. In KeownC. F.WoodsideA. G. (Eds.), Proceedings of the Second Symposium on Cross-Cultural Consumer and business Studies. Pp. 113–116.