This research concerned testing the relationship between objective features (seven) and subjective features (three). Findings indicate that selected objective features were associated significantly with each of the subjective features. The research is based on data collected from 184 undergraduate university students, and the stimulus object was a clock radio.
Get full access to this article
View all access options for this article.
References
1.
AhtolaO. T.The vector model of perferences: An alternative to the Fishbein model. Journal of Marketing Research, 1975, 12, 52–59.
2.
AjzenI.FishbeinM.Understanding attitudes and predicting social behavior. Englewood Cliffs, NJ: Prentice-Hall, 1980.
3.
AlpertM.Identification of determinant attributes: A comparison of methods. Journal of Marketing Research, 1971, 8, 184–191.
4.
BonnerP.NelsonR.Product attributes and perceived quality: Foods. In JacobyJ.OlsonG. C. (Eds.), Consumer perception of merchandise and store quality. New York: Heath, 1984. Pp. 65–79.
5.
FishbeinM.AjzenI.Belief, attitude, intention and behavior: An introduction to theory and research. Reading, MA: Addison-Wesley, 1975.
6.
HauserJ. R.Consumer research to focus R&D projects. Journal of Product Innovation Management, 1984, 2, 80–84.
7.
HolbrookM. B.Integrating compositional and decompositional analyses to represent the intervening role of perceptions in evaluative judgements. Journal of Marketing Research, 1981, 18, 13–28.
8.
MyersJ. H.ShockerA. D.The nature of product-related attributes. In ShethJ. (Ed.), Research in marketing. Greenwich, CT: JAI Press, 1981. Pp. 211–236.
9.
NeslinS. A.Linking product features to perceptions: Application and analysis of graded paired comparisons. In JainS. C. (Ed.), Research frontiers in marketing: Dialogues and directions. Chicago, IL: American Marketing Association, 1978. Pp. 6–11.
10.
NeslinS. A.Linking product features to perceptions: Self-stated versus statistically revealed importance weights. Journal of Marketing Research, 1981, 18, 80–86.
11.
RyanM. J.EtzelM. J.The nature of salient outcomes and referents in the extended model. In AndersonB. B. (Ed.), Advances in consumer research. Ann Arbor, MI: Association for Consumer Research, 1976. Pp. 485–490.
12.
TullD. S.HawkinsD. I.Marketing research: Measurement and method. New York: Macmillan, 1984. P. 244.
13.
TyboutA. M.MauserJ. R.A marketing audit using a conceptual model of consumer behavior: Application and evaluation. Journal of Marketing, 1981, 45, 82–101.
14.
TyboutA. M.HauserJ. R.KopplemanR. S.Consumer oriented transportation planning: An integrated methodology for modeling consumer perceptions, preference and behavior. In HuntH. K. (Ed.), Advances in consumer research. Ann Arbor, MI: Association for Consumer Research, 1978. Pp. 426–434.