16 female introductory psychology students and 16 male ROTC students were interviewed by confederates of their own sex. The confederates were either attractive or unattractive and gave either positive or negative evaluations to the subjects. The subjects then rated the confederates on several traits related to likeability. The confederates' attractiveness had no main effect or interactive effect on any variable. Positive feedback from the confederates, on the other hand, improved the subjects' ratings of the confederates significantly on every variable. The results are discussed in relation to prior research and in relation to the concepts of reciprocity of liking and drive and reward.
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