This study further extended the application of Holland's typology by predicting which magazines certain personality types would select.
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References
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HollandJ. L. (1977) The self-directed search: a guide to educational and vocational planning. Palo Alto, CA: Consulting Psychologists Press.
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HollandJ. L. (1985) Making vocational choices: theory of vocational personalities and work environments. (2nd ed.) Englewood Cliffs, NJ: Prentice-Hall.
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KwakJ. C.PulvinoC. J. (1982) A mathematical model for comparing Holland's personality and environmental codes. Journal of Vocational Behavior, 21, 231–241.
