Abstract
An experiment tested the hypothesis that moderate doses of alcohol increase feelings of pleasure, arousal, and dominance and that setting factors additively modify these effects. 52 subjects were first tested on the three mood dimensions, then drank either alcohol or placebo while they were exposed to either a positive or a negative mood-induction setting. Subjective moods were then retested. Only minor effects not in the predicted direction were observed; results were discussed in relation to different theoretical models.
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