This study reexamined the hypothesis that there should be a positive and significant relationship between innovativeness and information-processing confidence. A Pearson product-moment correlation of .53 for 74 undergraduates confirmed the hypothesis.
Get full access to this article
View all access options for this article.
References
1.
EvansR. H.Innovativeness and information processing confidence. Psychological Reports, 1985, 56, 557–558.
2.
HurtH. T.JosephK.CookC. D.Scales for the measurement of innovativeness. Human Communication Research, 1977, 4, 58–65.
3.
McGuireW. J.Personality and susceptibility to social influence. In BorgattaE. F.LambertW. W. (Eds.). Handbook of personality theory and research. Chicago, IL: Rand McNally, 1968. Pp. 1130–1187.
4.
RogersE. M.Diffusion of innovations. New York: Free Press, 1962.
5.
ShapiroS. S.WilkM. B.An analysis of variance test for normality (complete samples). Biometrika, 1965, 52, 591–611.
6.
WrightP.Factors affecting cognitive resistance to advertising. Journal of Consumer Research, 1975, 2, 1–9.
