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Elements of Personalization in Covering Letters May Affect Response Rates in Mail Surveys: A Further Analysis of Worthen and Valcarce (1985)

Psychological Reports

Impact Factor: 1.6 / 5-Year Impact Factor: 2.3

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First published online February, 1986

Elements of Personalization in Covering Letters May Affect Response Rates in Mail Surveys: A Further Analysis of Worthen and Valcarce (1985)

Volume 58, Issue 1

https://doi.org/10.2466/pr0.1986.58.1.82

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References

Worthen

B. R.

Valcarce

R. W.

Relative effectiveness of personalized and form covering letters in. initial and follow-up mail surveys. Psychological Reports, 1985, 57, 735–744.

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