This study examined the hypothesis that there should be a positive and significant relationship between innovativeness and information-processing confidence. A Pearson product-moment correlation of .43 (N = 41, p < .05) confirmed the hypothesis.
Get full access to this article
View all access options for this article.
References
1.
DardenW. R.TrawickF.Recursive models of personal influence and innovative behavior. In WoolsideA. G.ShethJ. N.BennettP. D. (Eds.), Consumer and industrial buying behavior. New York: North-Holland, 1977. Pp. 299–311.
2.
HurtH. T.JosephK.CookC. D.Scales for the measurement of innovativeness. Human Communication Research, 1977, 4, 58–65.
3.
JacobyJ.Personality and innovation proneness. Journal of Marketing Research, 1971, 8, 244–247.
4.
McGuireW. J.Personality and susceptibility to social influence. In BorgattaE. F.LambertW. W. (Eds.), Handbook of personality theory and research. Chicago: Rand McNally, 1968. Pp. 1130–1187.
