As part of an attempt to replicate and extend a portion of an earlier study of Pennebaker, et al., male patrons of two bars rated the attractiveness of their female counterparts at three different times over the course of an evening. As expected, ratings of attractiveness obtained at a Country and Western bar increased as it grew later; no such increase occurred, however, at a campus bar.
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References
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BrehmJ. W.A theory of psychological reactance. New York: Academic Press, 1966.
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PennebakerJ. W.DyerM. A.CaulkinsR. S.LitowitzD. L.AckremanP. L.AndersonD. B.McGrawK. M.Don't the girls get prettier at closing time: a Country and Western application to psychology. Personality and Social Psychology Bulletin, 1979, 5, 122–125.
