A method of giving up smoking based on a modified (target-setting) self-control procedure was investigated with reference to self-rated difficulty in giving up particular cigarettes. In a 10-wk. quit-smoking group (that also involved 4-wk. follow-up) of 14 subjects, those who gave up ‘hard’ cigarettes prior to ‘easy’ ones produced significantly greater reductions in smoking than those who attempted ‘easy’ before ‘hard’ ones (‘easy’ and ‘hard’ were defined according to rankings made by subjects of cigarettes smoked, from ‘easiest’ to ‘hardest’ to give up). The implication of this result for treatment programmes was discussed.
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