The present study investigated black and white color bias among 24 black and 24 white 5-yr.-old children from a non-urban southern community. Stabler, Johnson, and Jordan's method (1971) of talking black and white boxes was used to assess color preferences and identification. Both black and white children demonstrated a white-positive/black-negative (W+/ B—) bias. The black children showed a preference for the black box but identified with it less intensely than the white children with the white box.
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StablerJ. R.JohnsonE. E.BerkeM. A.BakerR. R.The relationship between race and perception of racially related stimuli in preschool children. Child Development, 1969, 40, 1233–1239.
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StablerJ. R.JohnsonE. E.JordanS. E.The measurement of children's self-concepts as related to racial membership. Child Development, 1971, 42, 2094–2097.
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WilliamsJ. E.BoswellD. A.BestD. L.Evaluative responses of preschool children to the colors white and black. Child Development, 1975, 46, 501–508.
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WilliamsJ. E.MorelandJ. K.Race, color and the young child. Chapel Hill, NC: Univer. of North Carolina Press, 1976.
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