Several studies have suggested that more altruism is found in smaller American communities, when the value of the money is increased and when the victim is neatly dressed. A female confederate, dressed either neatly or casually, dropped either a quarter or a dollar while approaching an unsuspecting subject (N = 40 men and 40 women, 18 to 65 yr. of age), a student on campus or person on a street. Time for the subject to pick up the money and return it to the dropper was recorded. Location significantly affected altruistic behavior; the money was returned faster on campus than on the city street. A dollar was returned to the owner faster than a quarter.
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