The Worldmindedness scale (W-scale) developed by Sampson and Smith was administered to 376 professional buyers by mail questionnaire to determine the incidence of worldmindedness among them and its effect upon their willingness to buy foreign products. Willingness to buy was measured by a rating scale. Indications are that worldmindedness is normally distributed among those business executives and that variations in this value or attribute are related to their willingness to buy foreign products.
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