The perception of 18 common and unusual names, in a random sample of 774 marriage and family therapists' names, was evaluated by 97 psychology students. The students rated the therapists' names according to degree of liking and professional appropriateness. Significant differences were found between the males' and females' ratings of these names. Female students, in general, liked the names less; however, they showed greater preference for unusual first names than did the male subjects. Over-all, the students judged certain names more appropriate for professional identity regardless of name popularity.
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