The quantification of several fads is reported. Quantifying data through use of an unobtrusive method demonstrated that fads can be objectively studied as examples of mass behavior. It was also noted that a fad is qualitatively different from a panic or a fashion. Generalizations of fads were noted. Implications of the findings were discussed, especially as they relate to news bias and the social/political fields.
Get full access to this article
View all access options for this article.
References
1.
AllenF. L.Only yesterday. New York: Harper & Row, 1931.
2.
BacksterC.Evidence of a primary perception in plant life. International Journal of Parapsychology, 1968, 10, 329–348.
3.
BoseJ.The nervous mechanism of plants. Calcutta: Longmans, Green, 1926.
4.
BrosnanJ.James Bond in the cinema. London: The Tantivy Press, 1972.
5.
CantrilH.The invasion from Mars. In SwansonG.NewcombT.HartleyE. (Eds.), Readings in social psychology. New York: Holt, 1952.
6.
CatoeL.UFOs and related subjects. Washington, D.C.: U.S. Government Printing Office, 1969. (Library of Congress AFSOR 68–1656).
7.
Chant of the plant.Newsweek, 1970, 76(August 17), 82.
8.
CohenR.Is dying being worked to death?American Journal of Psychiatry, 1976, 133, 575–576.
9.
CondonE.Scientific study of unidentified flying objects. New York: Bantam Books, 1968.
10.
DoubiletD.After the maneaters with a rope—and a prayer. Argosy, 1975, 282, 35–9.
11.
EfronE.How CBS tried to kill a book. New York: Manor Books, 1973.
